Google Moving Search Options
Google has tried changing the look of the search pages in the past few days and it is now confirmed that is no longer a test and this is how the Google search page will be looking now.
Google Search has now updated Options/Tools above Google Search results, it will no longer be on the left hand side.
At the moment this is true for all US Google Searches and will be implemented across all languages as soon as Google can.
Search Engine Result Page (SERP)
SERPs of major search engines like Google, Yahoo!, and Bing., may include different types of listings: contextual, algorithmic or organic search listings, as well as sponsored listings, images, maps, definitions, videos or suggested search refinements.
The major search engines visually differentiate specific content types such as images, news, and blogs. Many content types have specialized SERP templates and visual enhancements on the main search result page.
There are basically three main components of SERP: the actual search query, organic SERP listings, and paid SERP listings.
Actual Search Query
Also known as ‘User Search String’, this is the word or set of words that are typed by the user in the search bar of the search engine. The search box is located on all major search engines like Google, Yahoo, and Bing. Users will look for the topic based on the keywords they enter into the search box in the search engine
Main article: Web Search Query
Organic SERP listings are the natural listings generated by search engines based on a series of metrics that determines their relevance to the searched term. Webpages that score well on a search engine’s algorithmic test show in this list. These algorithms are generally based upon factors such as the content of a webpage, the trustworthiness of the website, and external factors such as backlinks, social media, news, advertising, etc.
Each page of search engine results usually contains 10 organic listings (However some results pages may have fewer organic listings). The listings, which are on the first page are the most important ones, because those get 91% of the click through rates (CTR) from a particular search.